Marvel
Final score 8.7
Here the error becomes entertainment, as it should when you have a whole narrative universe to draw from. Very brand, very pop, quite memorable.
- Warmth
- 9
- Originality
- 8
- WOW
- 9
- Surprise
- 9
- Plain score
- 8
Lost-page watching
404s that make me smile and slightly jealous
A 404 is supposed to be a dead end. Sometimes, though, it is where a brand's humour, craft and tiny design instincts show up most clearly.
How I look at them
- Warmth
- Originality
- WOW
- Surprise
- Plain score
LEGO
Final score 8.3
A lost page that feels like LEGO without needing to explain LEGO. It turns the error into play, which is exactly the right instinct here.
- Warmth
- 9
- Originality
- 7
- WOW
- 8
- Surprise
- 9
- Plain score
- 8
NASA
Final score 8.3
When the context helps, use it. A space-themed 404 already has a huge narrative advantage: here the error almost becomes the subject.
- Warmth
- 8
- Originality
- 8
- WOW
- 9
- Surprise
- 8
- Plain score
- 8
ZETR
Final score 7.7
A 404 closer to a design gesture than to a service page. Little theatre, a lot of care: the error stays inside the brand language.
- Warmth
- 7
- Originality
- 8
- WOW
- 8
- Surprise
- 8
- Plain score
- 7
mariocali.im
Final score 7.7
My own 404 stays in the archive because a lost page, when handled well, is not only a dead end. It can become a clue.
- Warmth
- 8
- Originality
- 7
- WOW
- 8
- Surprise
- 8
- Plain score
- 7
Vinted
Final score 7.6
It probably happens more often than people admit: a cat settles on the keyboard and produces a guaranteed 404. Vinted turns that tiny domestic disaster into a sweet, funny error page, especially for anyone who lives with cats or likes them a little too much.
- Warmth
- 8
- Originality
- 7
- WOW
- 7
- Surprise
- 8
- Plain score
- 8
Mailchimp
Final score 7.5
Very Mailchimp: light tone, recognizable illustration and no panic around the error. It does not reinvent the 404, it simply makes it feel native.
- Warmth
- 8
- Originality
- 7
- WOW
- 7
- Surprise
- 8
- Plain score
- 7
Airbnb
Final score 6.8
A soft, human 404 that feels completely at home inside Airbnb's tone. It does not make noise, but it gently leads you out of the error.
- Warmth
- 8
- Originality
- 6
- WOW
- 6
- Surprise
- 7
- Plain score
- 7
YouTube
Final score 6.8
A 404 that does not over-explain: recognizable, light and aware that whoever lands there is already a little lost.
- Warmth
- 8
- Originality
- 6
- WOW
- 6
- Surprise
- 7
- Plain score
- 7
Netflix
Final score 6.6
More useful than surprising, but still aligned with Netflix: clear error, controlled tone and enough personality not to feel abandoned.
- Warmth
- 7
- Originality
- 6
- WOW
- 6
- Surprise
- 7
- Plain score
- 7
Spotify
Final score 5.4
More functional than memorable. It keeps the brand in place, but does not really turn the error into a small moment.
- Warmth
- 6
- Originality
- 5
- WOW
- 5
- Surprise
- 5
- Plain score
- 6