Cetriolo
Concept, microcopy and development
A deliberately useless and therefore suspiciously honest webapp: you click a cucumber, get a sentence, watch a counter go up and for a moment the internet stops taking itself so seriously.
Case study
Controlled nonsense, a tiny gesture, disproportionate care.
Context
The web is full of tools promising focus, growth, productivity and other things that make you want to close the laptop. Cetriolo starts from the opposite side: it promises nothing, solves nothing and stores nothing important. Precisely for that reason, it had to work well.
Contribution
I built the whole experience: idea, tone, interaction, random lines, animations, daily counter and microcopy. The challenge was treating something stupid with enough precision to make it feel inevitable.
Value
The value is in the disproportion: giving rhythm, memory and identity to a tiny gesture. If something useless stays in your head, maybe it was not completely useless after all.
Highlights
- Click, read, count, start again. A mechanism reduced to the bone.
- An absurd but controlled tone.
- A daily reset at 23:59, because even nonsense deserves discipline.
- A small, memorable project cared for more than strictly necessary.